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Videos

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bart Langton, Pascal Bourgeat
Company: Ipsos MRBI
December 4, 2017
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Citation

Langton and Bourgeat (2017a, December 04). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science-9202


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
June 15, 2016
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Citation

Moriguchi and Welch (2016a, June 15). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan


Videos

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Radhecka Roy, Ratna Pratik Thakar
Company: Ipsos MRBI
June 15, 2016
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Citation

Roy and Thakar (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-inspiration-ecosystem


Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
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Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution


Videos

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Author: Armando Mora
Company: Ipsos MRBI
June 15, 2016
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Citation

Mora, A. (2016a, June 15). Mobile technology (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-technology-spanish-


Videos

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
June 15, 2015
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Citation

Cundiff, Egner and Vaughn (2015a, June 15). A butterfly's wings: from chaos to opportunity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-butterfly-s-wings-from-chaos-to-opportunity-8392


Videos

Addressing the missing link for enhanced customer experience

The presentation outlines how customer experience programmes for telecom operators can be enhanced with the integration of passive data, capturing actual consumer behaviours in this case collected from smartphone devices, which can then in turn be...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Gareth Deere, Muhammad Masood Ali Khan
Company: Ipsos MRBI
June 15, 2015
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Citation

Deere and Masood Ali Khan (2015a, June 15). Addressing the missing link for enhanced customer experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/addressing-the-missing-link-for-enhanced-customer-experience